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Targeting As FaceBook becomes a point of contention...It's important to try and understand who you blame and what you blame.. 50 years ago, influences were requires to shotgun their influence.. limited outlets created non-specific influences.. Advertisers of all sorts.....Advertisers preferred more outlets with less viewing that could specify their audience to make their advertisements more effective It began with audience demographics.. for advertisers to target a More specific audience.. FaceBook took targeting to a new level..Algorithms .. were specific to a specific audience. You not only got demographics.. but even a more specific audience to engage..From FaceBook's point of view.. as is every other media outlets..expanding profits FaceBook doesn't do anything different, in how they do it, than any other medium. They just do it better. Advertisers that are political, social, economic and the corrupt flock to FaceBook. Our democracy depends on an informed public.. But when information is targeted. it limits the kind of information one receives. In a way, we all live in a different bubble..That's really hard to break. |
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We all can understand the effects of media..Cell phones, internet, cable TV, and apps. form an addictive behavior.. not so much bad in itself.. but bad because we no longer devote any time to diverse things....We don't get to understand diverse things, because we don't get exposed to personal interactions, play and physical activities, outdoors and the environment. Add Covid to that mess and here we are.. The danger is just beginning....in the past the program, created the targeting. Now we must fear the targeting creating the program.
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